There was no specific part of my business plan that Mark
Cuban or Lori Greiner advice helped on. In fact their advice actually helped in
a different aspect. You can have an amazing business plan but if you can not present it correctly who will invest? These are things I’ve begun to work on
using Cuban and Greiner’s advice. How will I present the business plan? Does
each section require a different tone? Who is my target audience during the
meeting? Should I be trying to sell them on the plan that it can actually work?
Or do I try to sell them on the idea and forget about why the consumer would
want this or even need it?
This leads
to the hardest part. Most people think they know everything or can find the
information they need. The truth is, it’s not as easy as it sounds. Cuban and
Greiner both look for people who put the hours in. They look for people who are
willing to admit they don’t know everything and can be humble.
Anything can sell just look at the Pet Rock. There are another hundred examples of things I could list that have
no real use in the world but they sell. Why do they sell? It’s all about
marketing. I believe that no matter your product or service if you have the
right marketing whether it is a video, catch phrase, slogan, or some cheesy
mascot, if it can catch on it can almost assuredly sell. It is one thing to
stand in front of investors and sell your start up/ business plan. Its another
to sell it to the market or is it? They can be one in the same. Capture
investors with your marketing plan and you can capture the market as well. That
is what I think investors look for. They may think does this product have use,
but in the end even if you just have the pet rock and investors look at you
like you are crazy, the marketing plan can sell it to them and the consumer.
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