An Agents ‘Duty’ - Damage Control

Another NFL draft is in the books. Teams have new players, old players will soon be fighting for their jobs, and it is going to be a beautiful NFL season. Before we close this chapter and begin a new one, let us look back at what happened in the days leading up to the draft. As an agent it is very important to understand those few days. For those of you looking to become sports agents, there are some prime examples of bad situations and how to deal with them.

            The first incident that broke last week, dealt with a situation that had happened during the NFL scouting combine. It was reported that a hotel where the prospects were staying was trashed butmost disturbing part of the room trashing was the feces. Yes there was feces thrown everywhere and supposedly pictures drawn with it. The NFL vowed to get to the bottom of it, and reports surfaced this past week that a top prospect was involved. I’ve heard of numerous stupid things players have done, from drugs to drunk driving you’d think we’d seen it all. Both the players involved had their agents come out and say it was not they who did it. After sifting through the evidence, the NFL cleared the late round prospect, but the 1^st round prospect was implicated. How does an agent do damage control? In this case they have kept denying it, saying the player had already left before the bizarre vandalism had occurred. The other question to ask is “How would teams react to this news?” Taking drugs or drunk driving, or even carrying a gun seems normal for these players and NFL teams have been dealing with damage control in these situations for years. But, feces drawings and just dumping everywhere…that is a new one. Well it turns out it didn’t effect the players stock at all. He was still drafted in the first round.

            The second incident took place a day or two before the draft. There was a tweet that came from a top tackle prospectclaiming that he took money from his college and that a lot of players do. If a College pays their players or a player receives money for his play in college by anyone, it is illegal. Within a few minutes of this tweet, it was deleted, followed by a tweet saying that the player was hacked and he was not paid in college. His agent went to the media immediately and began a blitzkrieg to clear his player’s name. They went as far as getting Twitter involved saying they were working with them to find the source of the hack. Turns out, he really was hacked. Major kudos should be given to his agent for his prompt action. He didn’t wait and see how the media would react, he jumped into action to defend his client and repair the PR damage. That is your job as an agent, whether your player is guilty or innocent of whatever he’s done, your job is to control the story and work it in the players favor. In marketing they say, “Negative press is still press.”

            Just remember one thing my aspiring agent followers, the week leading up to the draft is all a smoke screen. Nothing can be taken seriously. Rumors will fly, lies will follow and give birth to shoddy and sensationalized reporting. It is your job to sift through the muck and do what’s best for your Client. In the end, if you’ve done the research on your potential cliental properly, you should make it through smoke screen week just fine.

Is the Rookie Wage Scale working?

Almost three football years ago, the NFL and the NFLPA both agreed on a new Collective Bargaining Agreement. Part of this agreement implemented a new Rookie Wage Scale (RWS). This would stop the bloated contracts of unproven rookies as well as allow teams to use the money to retain veteran players. This could also make free agency even more of a bonanza! So three years later, is the Rookie Wage Scale working?

The short answer is yes. The RWS was intended to stop the bloated rookie contracts and it has. Has more money gone to veteran players? Let us take a look at the facts:

Last offseason was the first real free agency since the lockout. The NFL saw a slew of extensions and FA contracts for players who deserved them. It has also seen huge contracts given too less talented players.

We saw two-mega contracts last off-season. On the defensive side of the ball we saw a $100 million contract awarded to DE Mario Williams to sign with the Buffalo Bills. Did he deserve this contract? Based off his play, probably, but a contract that high? Not so much. 

Then on the offensive side of the ball we saw a huge contract extension given to WR Calvin Johnson of the Detroit Lions, a $132 million contract with $60 million guaranteed. Johnson had the stats to prove he deserved it. (Not only from a playing aspect but I'm sure fantasy owners everywhere would agree.) What about the rest of the big FA contracts signed last offseason? Let us examine the wide receiver contracts signed last offseason:

The Washington Redskins went out and signed two FA wide outs, Pierre Garcon and Josh Morgan. Garcon signed for $42.5 million to be the number 1 receiver on the team and let them phase out Santana Moss. Garcon's first game as a Redskin showed them he was worth every cent, and he did it all in one quarter. Unfortunately, he was injured for most of the season. If Garcon can stay healthy he will prove his worth.

Morgan signed a five-year $12 million contract with $7.5 guaranteed. Considering what Morgan has done in the past it was a bit inflated but well worth his skill set he brings to the Redskin offense. With Santana Moss heading out to pasture soon, the Redskins secured their #1 and #2 wide receivers for the next five years. Then they got the lovely bonus of Leonard Hankerson. Lucky Redskins.

The San Diego Chargers lost Vincent Jackson (V-Jax) to the Tampa Bay Buccaneers. The Bucs signed V-Jax to a $55.55 million deal. V-Jax posted 60 receptions for a total of 1106 yards and 9 TD's in 2011 for a miserable San Diego team.  In 2012, while playing for the Bucs, he posted 72 receptions, total of 1384 yards, and 8 TD's. The Bucs spent their money well. V-Jax is in his prime and will only continue to get better for them. Not only did he give them such a dangerous weapon, but it also opened up Mike Williams, another wide receiver who had been written off by others, for the Bucs. With V-Jax's presence on the field it opened up Williams to have a stellar season.

How did the Chargers fix the hole that was wide receiver? Well, they signed Robert Meachem who used to play for the Saints. He was a rotational wide receiver in the Saints system and flourished there as a dangerous outside threat. People speculated that he could be a #1 wide receiver. The Chargers signed him to a four year $25 million contract. In my opinion they overpaid him. He was a proven #2 and they gave him what I consider a base #1 wide receiver contract. He was so bad this season that the Chargers went on the street to find Danario Alexander and signed him for dirt-cheap. He proved a #1 WR for them.

It would seem the RWS is working; veteran players made out with bigger contracts last season. BUT! Let's not forget that last years draft class of wide receivers was extremely weak. Teams were desperate for proven wide receivers and paid handsomely for them.

With Free Agency starting in a few days and the three-day “tampering” window starting tomorrow, what can we learn from the current offseason?

This year's free agent class is one of the strongest in a while.  There are a lot of quality starters entering free agency. Many of them were not due to enter for a few years; they've been cut for one reason or another. Usually in free agency there are a few notable names and the rest of the players are quality backups or scrap heap starters. This year there are more notables and quality starters than years past. Players that got huge contracts only a year or two ago have been let go. They did not live up to those contracts. Cap space was needed and so teams cut them. Some players got their contracts restructured, but those not worth the time were axed. These same players who commanded huge contracts before now sit waiting for teams to pick them up. You can take a look at Profootballtalks top FA’s list. This is another side effect of the RWS. Teams don't have to spend big money for quality players right away. They can now sit back and let the market set itself and see what other teams are offering. They no longer have to get into a massive bidding war over players who had one or two good seasons.

Two Offensive tackles are going in completely opposite directions but both are demanding huge contracts going into free agency. Andre Smith, known by some as “Moobs” or Andre “Fatman” Smith, is the starting right tackle for the Cincinnati Bengals. His first two seasons were nothing but disastrous; a holdout, weight issues and injuries. Now, over the last two seasons he's become a dominant right tackle. Jake Long of the Miami Dolphins was a dominant tackle most of his career, but now seems to be slipping and some say his play has been stagnate. Andre Smith is asking for $9 million a year. Jake Long is asking for $11 million a year. Which of them is worth the kind of money they're asking for? The answer is neither. While teams might have the money to pay, one is on the decline; the other's questionable history makes him a risk. So both of their teams, instead of franchising them, are allowing them to test the free agent market. I assure you they will not get the money they are looking for, but they will get paid very well.

In fact, Jake long finally signed with the St. Louis Rams for a contract that is significantly less than what he wanted. He got a contract that can max out at $36 million.  The key word there is “max.” The base contract is only $34 million averaging $8.5 million a year.  Remember he originally wanted $11 million. You can check out ESPN for a break down of the contract.  Andre Smith is still unsigned.

A lot of teams believe that this year's draft class is one of the strongest in history. In fact, this year's draft is heavily stocked at many valuable positions: OL, LB, DL, CB, WR, and RB. The only position not stocked well at all is QB.  There are still three top tier right Tackles available in FA, but the draft offers a lot of talented tackles who could surpass the current free agents in skill and they come much cheaper. As an agent, if your player has not signed at this point, I would think you tell him to wait until after the draft. Not every right tackle needy team will get one in the draft. That’s when there will be a scrabble for these veteran free agents, and that is when they can get the most money for a contract at this point.

But with teams needing to spend 89% of the salary cap there should be plenty of money to give to the free agents. So has the RWS worked? Yes and No. It has done its job to help cap swollen rookie contracts, but has backfired on veteran players who were hoping for more money.

I made predictions earlier that you will not see mega/overpaid contracts awarded so easily. Teams would gauge the market prices during the three-day window, then would sit back and argue not over the total value of the contract but the guaranteed money. It would not be like in past years when within an hour of free agency huge contracts are dolled out. Between the promising draft prospects and the tampering window it has a slow free agency for all teams (Except Miami). It would seem my predictions have been correct so far.

The NFL is wise and all money consuming. This lull that I predict, plus the tampering window will allow the NFL to create a signing day like NCAA has. It will add to the drama, which people will closely watch. Advertising prices for the commercial minute will become as sought after as Super Bowl and Draft nights. The trick will be getting players, agents, and teams not to leak on Twitter where they are signing ahead of time. This only makes our job as reporters that much more exciting and interesting.